In Zena Holloway’s underwater masterpieces, haute couture clothing takes on a new life, more than just adornment, instead part of the water itself; fluid, ethereal, and stunning. The photographs in “how to spend it” feature models adrift in a magical world of light and sensuality, their gowns flowing delicately around them.
Her commercial work also has that bewitching quality to it; a shampoo ad features a woman in ecstasy as her hair undulates around her head, flowers clutched gently in her hand.
One of England’s leading underwater photographers, Holloway began her underwater photography work at a young age, and at the age of 33 has received countless awards for her work. She has a deep understanding of the underwater medium that enables her to deliver these incredibly striking shots.
Her work has been used in ads for Nike, Jacuzzi and MasterCard. The MasterCard ad features a couple gazing longingly into each others eyes wearing snorkel gear and a serious look of love.
The sexiest ad in the series of commissions is not the predictable shot of a nearly nude woman, although those too have their allure. Instead, it is the silhouette of a male swimmer in one of the ads for Nike. The shadows and curves of the body in this ad almost defy description.
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Chicago, IL