A company called GreenPix has created an impressive combination sustainable technology and digital media. This groundbreaking experiment, called the Zero Energy Media Wall, is located on the curtain wall of the Xicui entertainment complex in Beijing.
Featuring the largest color LED display worldwide, the building performs as a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark.
The building will open to the public this month, with a specially commissioned program of video installations and live performances by artists from China, Europe and the US.
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