Electrolux Design lab, started in 2003, is an annual global design competition for undergrad and graduate industrial design students to create bold, original ideas for home appliances.
The challenge for Design Lab 2008 is to create appliances for the internet generation. The submissions need to address food storage, cooking and/or washing. Think mobility, entertaining, convenience, technology and sustainability.
The target audience is comprised of brand-conscious 25-35 year-olds who value technology, internet social networking and environmentalism.
Prizes range from 2,000 euro for third place to 5,000 euro and a six month scholarship to one of Electrolux Group’s global design center.
For more information, please visit http://www.electrolux.com/designlab/.
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Kalliope Amorphous
Providence, RI